Strategy
We start by assessing the macro business environment. We then go to discovery and drill into specifics to clearly define the problem to deliver favorable outcomes.
Need a business or marketing plan? We craft strategic plans for short and long run initiatives, or we can help with annual planning.
Strategy starts with evaluating the competition, the market, and marketing environment. As strategy experts, we help you identify key opportunities that provide direction for future growth.
Market Research
We specialize in market research from qualitative exploratory research such as focus groups to quantitative questionnaires and customer satisfaction intercept surveys. We also use secondary research to add color to your primary research efforts.
Direct Marketing
Direct marketing is the lifeblood of a casino. We build segmentation and reinvestment strategies based on natural clusters and cohorts in your data. We build campaigns based on life cycle with reinvestment schedules based on variables such as recent visit, frequency and monetary models.
How much free play are you injecting? Are you over investing? Are you seeing wallet substitution? How do you know?
Is your database filled with one trippers? How do you get that magical second and third trip toward loyalty? We can help build strategies for conversions.
A simple ADT or ADW is a bad predictor of a one tripper’s worth. We consider variables such as gaming entropy, velocity of play, as well as average bet to better predict worth.
Revenue Management
Hotel revenue management or yield management is inherently important if you have demand constraints. You need to ensure the right head is in the bed or, given social distancing, the right player is on the machine. We have built revenue management tools, as well as customized off-the-shelf products so you are optimizing revenue opportunities.
Player Development
We do everything from sales force training to parsing out players for assignment, as well as developing commission structures. Need help with building contact management strategies? We custom build out-bound strategies for your host team and develop the tool set to measure productivity.
Promotions
We know what will bring them back and keep playing to win. From gift giveaways to sweepstakes, we have promotions that maximize volume, ROS and ROI.
Branding and Advertising
What is brand? Why does it matter? A brand is what consumers think of you when your name comes to mind. A brand only lives in the mind of consumers. A strong brand is essential to any business, but what makes a strong brand? Strong brands have a well defined brand standards, as well as a story that connects to and resonates with consumers. A strong brand knows visuals and taglines are important. Look at some of the oldest and strongest brands and their logo has changed little over time think of Coca Cola or Quaker Oats. Great brands have a consistent voice and tone. Strong brands resonate with consumers because they design uniqueness at all touch points experiences along the journey. Strong brands have clear core values and an unequivocal positioning statement with a well-defined target audience.
What do you think of when you think of Tide? You probably think of reliability in getting your cloths clean. You might think fresh.
Your goals is to become consistent with your brand elements, your voice and all content and ad materials.
We can not only help with build your brand, we can help with advertising strategies and channel selection and media planning.
Food and Beverage Marketing, Design and Concepting.
We have perfected outlet design and concept creation and can help with complete restaurant and menu evaluation. We start with player preferences and develop a comprehensive contribution margin analysis. Through this process, food and beverage menu creation and marketing is born.
